HAYLEY DEXIS is proud to announce the upcoming relaunch of HTC, its exclusive own-brand product range, arriving with a bold new look and enhanced identity in May 2026. The refreshed HTC brand will offer customers an even greater choice of high-quality engineering products across several categories including Power Transmission, Fluid Power, Bearings, Electric Motors, Gearboxes, Pumps and Seals.
The new HTC branding reflects HAYLEY DEXIS’ commitment to delivering trusted, value-driven alternatives to well-known industry brands – without compromising on performance or reliability. Each HTC product is designed and manufactured to meet stringent quality standards, giving customers confidence in long-lasting, dependable solutions that support a wide range of industrial applications.
The relaunch represents a strategic opportunity for businesses seeking broader product choice, improved value, and the convenience of sourcing essential components from a single, expert supplier.
“We’re incredibly excited to introduce the new look HTC brand in 2026,” said Will Fletcher, Own Brand Director for HAYLEY DEXIS. “Customers have always trusted the quality behind HTC, and this refresh takes the brand to the next level. With its expanded categories and modernised identity, HTC offers engineers and procurement teams a value-driven, high-performance alternative backed by the expertise and service they expect from HAYLEY DEXIS.”
The enhanced HTC range will be available nationwide from April 2026, supported by the full HAYLEY DEXIS technical and distribution network. Customers will also benefit from increased product consistency, clearer category differentiation, and improved packaging and documentation designed to simplify selection and ordering.
With its renewed focus, expanded offering, and strong quality assurance, HTC is set to become an even more integral part of the HAYLEY DEXIS portfolio offering customers exceptional value and reliable performance across a broad spectrum of engineering needs.