HAYLEY DEXIS, a prominent company based in Halesowen, West Midlands, and major employer in the town, is delighted to announce its partnership with Halesowen Town Football Club, becoming the front-of-shirt sponsor for the Under 16 girls’ team for the 2025-26 season.
The ‘Lionesses’ will sport the HAYLEY DEXIS logo to the front of their home and away kits, demonstrating the company’s support for the local community.
“We are incredibly proud to back the Halesowen Town FC under-16 Lionesses,” said Craig Bastable, Marketing Director. “HAYLEY DEXIS is celebrating its fiftieth anniversary in 2026 and has spent much of that time with a headquarters in the town. With that in mind, we were looking to throw our support behind some community teams and clubs, and the opportunity to sponsor the Lionesses was one we simply couldn’t turn down.”
Matt Dorrell, Manager of the team added, “We are grateful to HAYLEY DEXIS for funding our new home and away kits this season, and we are delighted to have the support of a large nationwide company. The girls were also delighted with the water bottles that were also kindly donated by the company. Grassroots football relies on sponsorships to give opportunities to young people in our community, to play the sport they love.”
The timing of this announcement is particularly pertinent, given the surging interest in women’s football across the country, following the inspiring successes of the England Women’s team in winning back-to-back European Championships. HAYLEY DEXIS is excited to contribute to this momentum at a grassroots level, encouraging more girls to participate and excel in the sport.